SOFTEE-CHARACTER DESIGN PROJECT | 潮玩IP人物设计项目

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SOFTEE-CHARACTER DESIGN PROJECT | 潮玩IP人物设计项目
Since IP characters have begun to play more and more important roles in the lives of the younger generation in China through forms such as designer toys, online stickers, brand mascots, etc... By taking them as motifs, I designed a series of IP characters, named Softees, as visual identities related to various types of personal insecurities that are faced by the younger generation nowadays. Further, I branded each character by designing different products derived from them, including buttons, tote bags, stickers, and phone cases, for people to carry on with and reveal these messages about insecurity to society. In addition, by designing detailed personas for each character, I aimed to empower them with spiritual

comfort to convey a supportive and receptive message to young people who are anxious and insecure about their personal qualities. The “Softee” meant to convey a meaning that people’s weakness or softness can also be perceived as uniqueness and strength in a positive way.

一组以自我怀疑为主题设计的潮玩人物形象——柔软仔，将12种引起外在及内在不安全感的特性（先天条件或后天选择）拟人化，通过给予安慰的视觉形象激发受众的情感认同，将人文价值、社会影响与潮流文化相结合，以潮玩形象作为媒介将 ”柔软拥抱世界“的生活态度和内在力量带给苦受外界压力纷扰而怀疑自我的当代年轻人。

Pimple Softee

Crybaby Softee

Chubby Softee

Cool Softee

Teeth Softee

X-Shaped Leg Softee

Jock Softee

Scholar Softee

Frugal Softee

Tone-Deaf Softee

Frizz Softee

Whacky Softee

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